Their comment about rampant piracy is right though, for smaller companies trying to enter the market vs that, they're knackered. Sky/BT can sort of take it just due to sheer numbers, but into the pricing of football is sorted out, a huge percentage are going to stream sports. It's a bit like when music cd albums were 25quid, and piracy shot through the roof, but now you can have unlimited legit legal music streaming for like 10quid a month, piracy is doing minimal harm and people go legal in their millions instead.