I think sadly, that apart from big games where the knowledgeable drag those less so along with them, there are so many people inside the ground now who are there for the experience, taking video on their phone and sitting hands in pockets watching as if it's the theatre that getting a sustained atmosphere just gets harder and harder. I appreciate we are a world brand and people love the club and travel great distances and at great expense to be here, but it's hard to understand what's going on around you if you are a newcomer or a one-off visitor, however fervently you support the club.
I felt the same when I went to Fenway Park. I am obsessed with the Red Sox and baseball and was overawed and emotional when I finally got to go there. But I didn't really know what the fuck was going on, despite watching the Red Sox for many years on TV. The nuances of being a part of the actual event passed me by a bit. Oh well, it's not going the change I guess, so we'll see how it pans out with the new stand etc.