Discussion in 'The Football Forum' started by Ijg, Aug 16, 2019.
Well apparently Nike is only giving us secret money to buy Adidas players, so no Mbappe...
In a world where there is no Man City, I guess
After we beat City 6-0 with an Mbappe hat trick they'll lose confidence and crumble in the league to a paltry 90 points.
Mbappe is selling PSG shirts, doubt Nike would want to pay his fee's and lose out on PSG shirt sales where the margins would be higher
Why are the margins on a PSG shirt higher than ours?
Look, it isn't difficult to come up with a plausible hypothesis for shits and giggles. Nike know that having their prime asset, Mbappe, the best and most exciting young player in the world, playing for a despised petro-dollar team who dominate a boring league is not great product placement. Place him instead in the most storied, romantic, beautiful club– a club with a legendary support, playing in the most exciting competitive league in the world, with the most likeable manager in the world, and who recently stunned their super rich competitors and fellow European giants to win their 6th European cup– and suddenly you're optimising your advertising.
This isn't just about shirt sales. It is about global strength- like having Tiger Woods in his prime. You want Tiger playing in the best tour, and you want people who aren't necessarily fans of the player, or even the sport, to recognise the brand association and link Nike with excellence.
Psg is the most heavily supported team in France, despite their short history.
The French love PSG. They don't think of them the same way we do City.
Whatever the truth in that, it is a shit league that they are guaranteed to win year-in, year-out. "I know" says the Nike advertising excec, "let's associate our best football asset with a complete lack of competitiveness, in a team with no history or international profile!"
It's the red dye that pushes unit costs up
Whys that then? I'd wager we sell more shirts globally than psg and a thing called economies of scale probably suggests they make our shirts cheaper as a result and subsequently make more money per shirt sold , supply and demand etc etc etc
I honestly thought Nike were paying £45m to PSG a year turns out its €80m
So the margins are likely to be the same. I am not sure the increase in LFC shirt sales would mitigate the losses on PSG shirt sales. PSG, are probably the biggest club in the French-speaking world
Shirt sales are not the only consideration when it comes to iconic sporting superstars.
When you put it like that it is hard to disagree....
Other than the fact, PSG don' need to sell him and don't want to sell him. And if Mbappe was available, Real, Man United, Barca, Man City could blow us out of the water
They don’t have Nike backing them, putting in 200m towards his purchase. Keep up.
Doesn't fit with the original story.
They dont need to sell neymar nor do they want to but the player is having a funny impact on the way things go
He's about as sharp as a sphere made from sponge.