Peter Moore just got leg dropped
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Looking in from the outside, he seemed made for the role. We've also been successful on the pitch and off.
Hopefully it's a case of of his family wanting to go back to the USA or something similar rather than it being a something disruptive (like cost cutting).
To be fair to him the trademark plan was already in process when he arrived, and the covid-related mistakes came from Boston rather than him, but I agree he could have reacted. Moore has more specialist interests to Hogan, which suggests he was brought in primarily to extend the club's commercial involvement into certain specific spheres, but I don't think that was actually the case. One thing I'll miss a bit is that Moore is much better at dealing with people than Hogan is, and, in spite of the particular controversies during his time, I think he was quite effective and engaging at being a spokesman for the club (and often brilliant behind the scenes, just - oh behave - with the personal touch). I hope someone else fills that gap, because before Moore the 'local' element in the management of the club had gone missing, especially on match days and for key initiatives.
What was the trademark issue?
Tried to copyright the use of the word Liverpool when related to any football activity. Basically, the thousands of little businesses that make the match experience what it is, everything from the old dudes selling badges, kids with a new fanzine, people making scarves week in week out, not to mention websites and football leagues and whatever else you can think of, they can all get fucked because some lizards from Boston stole us a few years ago. He lost anyway.
Jesus I can see why the locals wouldn’t have taken too kindly to that. Surely that was a case you could never win.
Think that's pretty much spot on. I thought he was brought in with a view to pushing the whole digital side of the business, given his prior track record at Microsoft and EA. Whether he succeeded is probably better judged from outside the UK as that is the main target market for the digital side. I wouldn't be surprised to see the club bring someone in now to head up the digital side at a more junior level (or possibly a promotion from within).
He always came across as a decent bloke with a genuine passion for the club.
I'm less enthusiastic about the comment on the official website that Billy Hogan will continue to work from the London and Liverpool offices. I think the CEO needs to be permanently working out of Liverpool - that's where the business is and it's the only way to keep your finger on the pulse.
I couldn't agree more. I wonder if Hogan is intended merely as a 'holding' figure until FSG find someone else, because his real skill is in shaping and enabling commercial deals, and he doesn't need the 'distractions' that come from being CEO of a sporting and local institution like LFC. More so than ever before you need to deal with local residents, interest groups, politicians, supporter organisations and all kinds of other individuals and groups and build up and maintain relationships. Obviously there are lots of people at the club and the Foundation who do that, but the CEO can help hugely if he or she plays a full and constant role. You only had to see the amazing amount of work Moore did on a match day to appreciate how well he understood that - from schmoozing with various industry visitors to charming the old fellas and little kids who'd got an invite to meet the players, he was very impressive. Hogan probably needs someone else to hive off that role, or part of that role, so that he can concentrate on the basic business aspects.
Moore without the "s" please. Moores with the "s" was our previous hopelessly inadequate waster of a chairman.
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