However, here’s the thing. Much of the revenue growth has been eaten up by higher costs. In fact. Since 2015 #LFC wages have grown 87% (£144m), i.e. at a faster rate than revenue 79% (£235m), the highest in the Big 6, due to recruiting better players and higher bonus payments.
One of the most important sections from the thread which explains we do not always see the real picture from outside.
I'm no accountant, and only speed read that lot, but, i'm guessing what we should be is borrow to invest in the squad if we want to have a strong chance of retaining the title. Sure, we were miles ahead of City last season, but the odds on them having a season like that again are slim, i'd say.
So, if this take is how the guys in Boston see it then logicall we'll only ever sell to buy again. And that's while we're winning everything.
lol
Swiss Ramble basically goes the long way round to say that it's cash that matters, not revenue or profit. He misses out the spending on the training ground this year which would make the issue worse (the figures he mentions are for the last 3 years).
As @peterhague says, if you don't have the cash you can only invest if you raise funds by increasing debt or equity (which is what Chelsea will be doing, for example).
FSG / LFC has historically chosen not to raise extra debt or inject equity - obviously some will say that's their prerogative and others will think they should do so as it's the only way to continue to compete.
So, if this take is how the guys in Boston see it then logicall we'll only ever sell to buy again. And that's while we're winning everything.
lol
Transfers aren't really a type of business, at least not if you want to compete.
It's a category of investment, like a factory buying machines.
The problem with the reported figures is they bear no relation to the actual real world cost, cos accounting rules say you have to amortise the fees even though they're appreciating assets.
So you get bullshit like profits on player sales of £50m in one year even though you bought the guy for 50m 5 years ago and sold him for the same 5 years later.
It's complete nonsense.
I agree with this, but I think the issue (for most clubs) comes down to accessing the finance. The teams that are borrowing money to buy players are often borrowing that money from their owners. That's partly because it's easy to do that, but also because banks will only lend so much to a football club. They will want some form of security to ensure they'll get paid if clubs default or go bust and most clubs don't really have much in the way of valuable assets that the can pledge as security.Imagine we borrowed £100m to buy Havertz, in five years time he'd be going for £200m at least, probably a lot more because we'd have been successful and he'd have been under a manager that improved him. We pay the £100m back less the virtually zero percent interest, and that's £100m of sweet juicy cash in the bank. What is the downside? Either we don't have faith in Klopp to deliver, or think football will die off due to the pandemic, or some other dreamed up risk, whatever it is we're now staring at the normal £5m cash in the bank from selling some shirts whilst haggling over two very ordinary left backs. It's a total mistake and mismanagement of the business, nevermind the football.
Imagine we borrowed £100m to buy Havertz, in five years time he'd be going for £200m at least, probably a lot more because we'd have been successful and he'd have been under a manager that improved him. We pay the £100m back less the virtually zero percent interest, and that's £100m of sweet juicy cash in the bank. What is the downside? Either we don't have faith in Klopp to deliver, or think football will die off due to the pandemic, or some other dreamed up risk, whatever it is we're now staring at the normal £5m cash in the bank from selling some shirts whilst haggling over two very ordinary left backs. It's a total mistake and mismanagement of the business, nevermind the football.
Imagine we borrow £100 mill then he breaks his leg and gets addicted to pain killers then moves onto meth. Then he’s worthless. We get none of the £100 million back.
Maybe we’re just waiting for a player global fire sale that we can capitalise on.
Maybe they’re convinced the investment in youth players will negate the need for large purchases.
What would be the impact of increasing debt to buy players?
Whilst on meth?
I think you have rightly pointed out other things from the article/report. But I am not sure if FSG or club are really making any particular gains as such in total, as they are also simultaneously investing in other infrastructure at the club. There needs to be a well defined path where risks are lower compared to opportunities when you invest in a project (e.g. millions on Havertz or Werner). In the current scenario, FSG do not see any particular opportunity in terms of investing more in the current squad. They might be thinking "what is the use of academy or currently having WC players in their prime or buying young players with potential", if you have to keep investing 100s of millions every now and then. So for FSG, this is not the right time to invest and obviously some part of the decision making is being done from the likes of Moores or Hogans.Basically yep. It's technically probably true that we're only spending what we can afford. But imo it's also clear you can't really compete in the PL without help from owners, and why the fuck shouldn't they help when they're making massive gains every year.
From the investment POV they're pretty crap owners. In terms of running things they look fantastic right now, but that basically coincides with getting Klopp in. I reckon that had more to do with our history etc than anything they offered. Before him they didn't look particularly competent. Not bad, but not great either.
In the current scenario, FSG do not see any particular opportunity in terms of investing more in the current squad. They might be thinking "what is the use of academy or currently having WC players in their prime or buying young players with potential", if you have to keep investing 100s of millions every now and then. So for FSG, this is not the right time to invest and obviously some part of the decision making is being done from the likes of Moores or Hogans.
What investment in youth players?
In terms of debt, we have very little so we'd be ok to take on more to fund transfers, but as Beamrider said it's more a case of how easy it'd be to access that. I'm not really sure tbh. But commercially we'd be fine.