Years ago when I played at raves, this really shit promoter called Dance Planet used to try and copy everything off the proper ones, and then one time the flyer came out and half of it was dedicated to merchandise... which is forgivable... but there was this big spiel... paraphrased 'we're all ravers and we all come together as one, so what we need is a uniform, what better way can you come together with like minded people than spending loads of money on shit clothes we decided would unite us'. I could forgive the dude scrimping on lasers and sound but I always thought he was an absolute twat for that campaign.
This stinks of that. Some nob exploiting certain people's need to feel part of something.
You might have to read the 'about us', 'brand' and product descriptions to see what I mean.