There can't be many people or organisations who've got the two and a half billion needed to buy the thing, the billion they'd need to buy a few players and cashflow everything, on the basis that they may or may not win the odd trophy. It's ten times what the lizards paid for us. Maybe I'm naive but I just don't see it.
On the flip side, that Forbes thing had them worth one and a half billion last year. If they're worth a billion more a year later despite no CL and being shit, maybe some sovereign wealth fund will just see exponential growth as the norm. It has been for the past decade and I always think it's peaked, but it never does.