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Nike Sources part II

Discussion in 'The Football Forum' started by JurgenKlopp, Sep 23, 2019.

  1. momoWASboss

    momoWASboss Well-Known Member

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    It’s somewhere around 4 million shirts. I think that is achievable.
     
  2. Dreambeliever

    Dreambeliever Looking on the brightside Member

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    Fair enough. Your friends should have gotten back then
     
  3. bluebell

    bluebell Very Active Member

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    Has any team sold 4 million shirts?
     
  4. momoWASboss

    momoWASboss Well-Known Member

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    Worldwide? Man U sold in excess of 3.25 million in 2018 and they’re shit.
     
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  5. rubans

    rubans Active Member

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    Interesting deal, have any other teams done something similar and actual figures on what they made from it?


    Sent from my iPhone using Tapatalk
     
  6. FoxForceFive

    FoxForceFive Administrator Administrator

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    And it's not just shirts, there's obv socks, shorts, but also tracksuits, training gear, bags, & whatever else Nike chose to lash an lfc badge on.

    I don't imagine the club simply agreed to have a lower deal than Utd in favour of that deal without making sure they weren't at least going to have parity.
     
  7. bluebell

    bluebell Very Active Member

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    Baby lfc onezy will now cost £40 instead of £15
     
  8. Hyena

    Hyena Well-Known Member

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    https://www.lovethesales.com/press/articles/football-shirt-league-table-2019

    Found this article interesting, even though its two months old.

    The top selling kits for Epl are 1. Liverpool, 2. Arsenal 3. Man Utd 4. City 5. Chelsea

    We sell three times as many kits as Utd.

    The 11th most popular shirt is not a home kit, but Liverpool's goalkeeper Jersey. The black and gold is more popular than Everton's home kit .

    Makes you wonder how high the stakes are for Nike / NB, and how critical we get this right.
     
  9. Insignificance

    Insignificance Bad to the bone Member

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    Good stuff. Still a bit overkilling at times. The support is good of course but we certainly deserve the unbearing stamp at times.

    I mean, I want us to be the best football team out there, not the biggest brand out there.
     
  10. doctor_mac

    doctor_mac My cowboy name is Garland Justice Moderator

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    It's interesting that we're the best selling strip out there, despite the fact that we seem to have the worst distribution system with NB (if that rumour is to be believed). It would suggest that we could be selling quite a bit more.
     
  11. Hyena

    Hyena Well-Known Member

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    It's partially because the NB kits look great, which makes it a pity.
     
  12. manwithnoname

    manwithnoname Bravo old man. Bravo. Member

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    You can't be the best-selling anything without decent distribution, which suggests that while we could sell more, the issues seem to be a bit exaggerated.
     
  13. juniormember

    juniormember Well-Known Member

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    I think distribution is pretty easy for a brand the size of New Balance, but having a brand’s flagship store in almost every major city (sometimes multiple stores per larger cities) like Nike does will likely have a massive effect on sales and branding. I can understand why LFC would be so eager to go with a major brand with far greater reach.
     
  14. bluebell

    bluebell Very Active Member

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    You know that's fake news when Arsenal a club that has performed abysmally for a few years now, is maintaining 2nd above Man Utd, who arguably have the biggest fan base in the world.
     
  15. FoxForceFive

    FoxForceFive Administrator Administrator

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    I'm fairly sure that article is referring to UK sales only.
     
  16. Peatcheo

    Peatcheo Well-Known Member

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    Can't wait til Nike put on their website that we have signed Sancho and Mbappe whilst they're still at their respective clubs.
     
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  17. Insignificance

    Insignificance Bad to the bone Member

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    Must feel good for Mbappe to move from respective club to respected club!!
     
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  18. Squiggles

    Squiggles Very Well-Known Member

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    Not sure about that, TBH. If you ever browse the sub-Reddit of Liverpool FC, mostly super fan Amercian types, who like to do their own fan art of our players and sleep in LFC PJs in their thirties, they are constantly complaining about they're unable to purchase kits, even in the main cities of the USA. If NB can't get it right in the USA, it's likely to be the same in Asia, etc. The GK kit has pretty much been off-sale on the official since it launched, despite a huge demand for it. We do need to take advantage of these types whilst we're flying on the pitch.
     
  19. ctlovesred

    ctlovesred Very Active Member

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    So snooty.  I converted a friend to Liverpool last year and he has now decked out his young children in all the kits.  When you are jaded you forget just how thrilling Liverpool and soccer in general is compared to American sports.
     
  20. Dreambeliever

    Dreambeliever Looking on the brightside Member

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    You also forget after 30 years supporting how emotional invested in every little thing you get. I’ve a few Aussie friends who only just started following Liverpool in the last 5 years. While they are in the mid 30’s they talk and react to news stories like 10 year olds. Hence they were crushed beyond console when Suarez left, a feeling I could only compare to when Fowler left. Not in Torres hurt that much.
     

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