To get into a bit more detail:
2024 commercial revenue:
United £303m
City £345m
Liverpool £308m
Arsenal £218m (NB big leap from prior years)
Spurs £245m
Chelsea £225m
United's 2023 figure is basically the same as 2024, and prior to that it hovered at about £250m. 2024 is the first year where ours is higher, but City have been ahead for a while. City's revenue follows a similar pattern to United's but you can add about £40m to each year's numbers. Obviously City needs to be taken with a pinch of salt as we know it's largely owner-backed.
By contrast, we've grown - £218m - £247m - £273m - £308m.
As I said, it's possible United maxed out but I don't think so. Even if they had hit peak volume, they still should have earned inflationary benefits, but they haven't really done that. That may be, in part, because they had those massively over-priced deals with Adidas and Chevrolet. If that's the case then they've fallen back on everything else because we have overtaken them without deals like that. In the two 4-year periods I looked at, they were at £275m - £279m for four years - basically flat. Then they dropped off for a few years, and then went higher. But across the piece, rolling average, they've hardly grown their commercial revenue in 8 years, while the other clubs have caught up. Some of that will be scale, some of it will be price, but however you look at other, United have lost the magic sauce.