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UEFA’s figures suggest that Liverpool’s royalty payments from Nike are worth over £80 million, with it reported that their agreement earns 20 percent of all proceeds.
You have to remember the club are pretty loyal when it comes to sponsors, we've been offered more money by other companies to replace Standard Chartered but have turned them down, whether that's because of the businesses or the industry they're in, who knows. With the kit sponsorship I assume Adidas have come in and made a very generous offer and the club have had to consider it. Coupled with the fact that Adidas won't be sponsoring the German national team any more may be it is a tic for tact revenge thing? Still more money for the club then who am I to complain?
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