I honestly don't know. The reality is that revenues will grow, and maybe they've factored in CWC (although I personally hope it dies a death because it's a stupid idea). They'd expect some degree of inflation in wage costs, but this summer's spending is a whole different magnitude.See bolded bit above.
Is this how FSG roll? They have been exceedingly prudent up until now. I can't believe they would suddenly say 'fuck it' and throw cash around willy nilly UNLESS they knew how they were going to bankroll it (WCC, sponsorship or whatever).
I'd like to think they've gamed it out and think it's a calculated risk, but it just look reckless to me. We're basically following the pattern that got Villa into such a mess, but from a higher starting point. The lesson is right there in plain sight.
And the extra income isn't going to come from performance. Our media revenue from EPL has little scope for meaningful growth, upside from CL is significant but we'd need to go deep every year, and commercial growth could be approaching saturation point.
Still, they could always put the ticket prices up a few quid a game, that always goes down well.