Did you see how many fans were at Ann Arbor?
We'd easily make it back over 5 years if Pulisic is the American Messiah.
Pulisic Camping Ground
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We'd easily make it back over 5 years if Pulisic is the American Messiah.
Yeah. Updated my post after a bit of mathematics.
I def think it's viable on shirts sales.
If we're earning £50 per shirt, what are the kit manufacturers getting?
They're already paying us whatever it is per year as part of the kit deal, aren't they...
Good point.
Fair enough. I didn't even remember to think of that!
I guess it would have to be made over shirt sales and increased sponsorship across his tenure with us.
They get our silence in the matter of their seven year old employees.
We only get money for shirts we sell. All those supporters will not purchase from the club’s official store. New Balance and retailers will be the ones that benefit. Now if shirt sales are through the roof, then it allows us to negotiate better deals the next time we look for a kit sponsor. But we’re not getting 65m back on shirt sales of one player in a year.
No club has ever directly recouped a player’s transfer fee through shirt sales. Adidas, Nike, Puma and other kit suppliers get 85-90% of shirt sale revenue and this is the industry standard.
While there are some exceptions – a club such as Bayern Munich, which is part-owned by Adidas, may be given a slightly more favourable revenue share, and generally, once a certain (very large) number of shirts are sold, the revenue split on additional sales will skew more favourably to the club – these are the exceptions to the general rule.
As an example, Manchester United have a 10-year kit deal with Adidas worth £750m. This is one of the largest kit deals in football and easily the largest in the Premier League. However, the primary reason Adidas is paying Manchester United £75m per year is not simply to have a tiny logo emblazoned on United’s kit and use the club for marketing purposes. Of course, being associated with one of the few truly global clubs in football helps them capture market share in emerging markets and further solidify its presence in existing markets. But for the supplier, kit deals are licensing deals, and that’s where the real value lies to Adidas.
Football clubs are, by nature, football clubs. They’re meant to do football things. They don’t have the infrastructure required to manufacture and distribute millions of kits. Many can’t even handle running online shops, the logistics of which they outsource to third parties.
For any cynical readers who may not be so inclined to take our word for it – after all, it is a popular myth – just look at how United and Adidas announced the deal in July 2014, where the partnership is described, quite clearly, as a licensing package. In fact, Adidas CEO Herbert Hainer triumphed the deal as a “collaboration [that] marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5bn during the duration of our partnership.”
Despite the nonsense you may have heard about Zlatan Ibrahimovic shirt sales generating £50m for Manchester United, which would far exceed his wages, it’s simply not true. In fact, United don’t even automatically receive the 10-15% industry-standard royalty payment, no doubt because the up-front £75m annual payment is so large. United’s royalty payment only kicks in once a certain number of shirts are sold.
Just under three million Manchester United shirts were sold last season. As a case in point, let’s assume that Ibrahimovic helps sell an additional 300,000 shirts. A 10% increase is a very optimistic projection, especially considering Ibrahimovic is a Nike athlete and won’t be engaging in any Adidas promotional activities on his own. His image rights deal with United will almost certainly allow the club to feature him in Adidas promotional activities, as long as he appears with at least two other United players and the activity does not imply that Ibrahimovic is giving a personal endorsement to Adidas.
Additionally, while many United fans may choose to buy an Ibrahmovic shirt, over, say, a Chris Smalling shirt, a lot of those fans were already going to buy a shirt in the first place.
Let’s also assume that United’s royalty kicks in after three million shirts are sold, and the club receive a 15% royalty on each subsequent shirt sold. Assuming a price of £70 per shirt, that’s an additional £21m in gross sales from 300,000 shirts. Manchester United’s cut of that would be just over £3m. Now, £3m is not an insignificant amount, but it offsets less than 20% of what Ibrahimovic will likely cost the club this season (wages, agent fee, signing bonus, image rights deal).
So, at best, United are likely to see around £3m in additional revenue. While certainly not a paltry sum, it doesn’t come close to covering his costs, let alone help United earn an additional £50m. Put simply, there’s a reason why Adidas has earned more in the last six months than Manchester United, one of the highest-earning football clubs in the world, has earned in its 138-year existence.
https://www.theguardian.com/football/the-set-pieces-blog/2016/aug/24/transfer-window-market-myths
We’re getting 5-10% of the income from shirt sales, which is common for every big Club.
A few might get 15%.
That shirt sales pay for the player is one of the biggest myths in football.
Edit: just saw Peekays post now 😉
But FSG will easily fork out 65 mill given Pulisic marketing pull in the US.
Oh jaysus.. The USA is like an untapped oil well. They are one of the most patriotic countries in the world. If football continues to expand, they will want a role model to get behind.
Think of the marketing pull Ronaldo or Messi had at 19. I'd suggest a similar value to Pulisic at 19. What got the former two millions of fans was the football on the pitch.
I'm not saying Pulisic will be the one to break America. I'm just saying he does have oodles of marketing pull.
Behave. Are you suggesting an American star on a Dortmund shirt has the same appeal as a Liverpool shirt?
We pulled 110k for a friendly cuz
Pulisic in a LFC shirt will mean we will be the number one club in US. How much that will translate to increased revenues is anyone's guess.
With the assumption that FSG will be better than Dortmund owners in US marketing and corporate sponsorship deals, he can be a valuable asset. Especially since here they roll out Landon Donovan in ads every time there is a football tournament, I think Pulisic can go one step further.
There are at least 3 or 4 players much shitter than Sturridge. Their wages combined are likely higher than his. Get rid of them and I think it would be crazy to let him go. Pulisic won’t be Firmino’s understudy anyway. Surely.
Exactly. Especially as a member of the squad which will do the treble (at least) this season and quadruple next season.
Um, actually you do. Most young players know who he is and many of them are wearing his jersey without knowing a thing about BVB. He is exactly the kind of player we need on the field and in terms of increasing our brand appeal.
That's kinda my point though, we are already massive out there, is this really gonna make much difference?
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We aren't far off already, will Pulisic really make that much of a difference?
Quoting yourself?? You've officially lost it.
Exactly. Once you make someone a fan, you usually get them for life – as many of the old-timers here can attest. It's hard to overstate the long-term financial impact of becoming the best-supported "soccer" club in the US, the world's richest market, with a new generation of kids growing up largely supporting one club (and probably passing it down the next generation too). This could be the Beatles craze all over again – only this time with Mohamed, Christian, Sadio, and Roberto as the "fab 4". No diversity-obsessed American PR department could have conceived it any better if they tried.
That alone should be worth mega-millions, but the fact is that for all the discussion of potential financial impacts, Pulisic is also an amazing young player with solid football education in Germany, a prior positive connection to Klopp and practically made to play Klopp's style of football. We simply must pull on all the strings to make this happen.
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I liked the fact that he only "kinda" got the point he himself was making
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